Reintroducing an American Classic
This campaign reintroduces the iconic American kitchen staple, Mason Ball Jars, and breathes new life into the classic design. From your great-grandmother’s pickling to your own homemade jams, Mason Jars have preserved different styles of cooking for generations. To honor this long heritage, print ads are done in different artistic styles, which reflect the jars' varying kitchen uses over time.
Ball Mason Jar Bar: Pop Up Initiative
As a kickoff to the Ball Mason Jar campaign, and to help reintroduce the American classic, “Mason Jar Bars” would pop up in key cities across the country. Here, individuals can convene and enjoy samplings of the many different drink and snack recipes that Mason Jars can help bring to life—and maybe even share a couple of their family favorites!
