Revitalizing a Threatened Industry
We live in a time where online retailers have made satisfaction almost immediate. The inability to meet customers where they are has been a devastating blow to brick and mortar businesses, including Barnes & Noble. In order to revitalize the struggling brand, “Barnes & Mobile” was developed. These “pop up trucks” would be introduced in key market areas, and could deliver recent releases and modern classics at a moment’s notice. An updated logo and color scheme help to reintroduce the brand to the Millennial and Gen Z audience.