Each year the Life Is Beautiful Festival takes place in downtown Las Vegas. The festival celebrates the beauty, positivity and transformation that art and music can bring out of all of us. The mermaid is a perfect representation of these attributes, and became the centerpiece of this print ad design. The style and colors from this poster can then be carried through to the promotional products and festival merchandise.   

The mythic poster sets the mood of the 2019 festival. The simple color scheme of the mermaid can then be applied multiple promotional products such as these hand sewn pillows and hand carved candles.

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