Today, having a great product is just the beginning. Your audience then needs to hear about said product and be drawn in. For the launch of my graphic novel series, Secrets of the Stones, I worked with production teams to develop both animated and live-action commercials. Under my art direction, all marketing materials were developed to tease the story line and introduce potential readers to the series.
Additionally, I invited artists from around the world to create a series of custom illustrated posters, each which represented his or her own interpretation of the characters. One of the designers—chosen by popular vote via social media—will also be illustrating a side story for the series and creating a limited edition stuffed animal.
