Traditional Meets Modern Visual Identity
The Old Rooster Tavern is a classic British pub based in London. They needed a strong visual identity that would help it stand apart from local bars in the area without breaking the bank; something impactful, yet cost effective. My design captures the traditional look and feel of the English tavern through a simple color scheme and strong typography. The standardized look across a range of materials including labels, bags, coasters and packaging, reinforces the brand identity while keeping costs low.