Traditional Meets Modern Visual Identity
The Old Rooster Tavern is a classic British pub based in London. They needed a strong visual identity that would help it stand apart from local bars in the area without breaking the bank; something impactful, yet cost effective. My design captures the traditional look and feel of the English tavern through a simple color scheme and strong typography. The standardized look across a range of materials including labels, bags, coasters and packaging, reinforces the brand identity while keeping costs low.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/ff00cd8fbf124864e9b82a58d3310fce/ea4b2bde-8577-4aac-8f55-531fd34b9b23_rw_1920.jpg?h=b1a65478a2203e200ad99d4d37b68d6a)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ff00cd8fbf124864e9b82a58d3310fce/77cf6b9e-167e-4a3b-bcc1-8fad45e4d530_rw_1920.jpg?h=1dfa67ee2622eeb287b6c1bdbdcc4df1)